“Your company story sets the foundation for your business strategy.”

Aleksandra Avli

Why work with Storia?

Your company story sets the foundation for your whole business strategy. 

In a competitive and saturated market, a well developed brand story is an essential guide for you and your customers to connect more authentically with your brand.

Let Storia be your undercover strategy for success.

A new era

Times have changed. The old market strategies and methods no longer apply to brands committed to having the purpose and values necessary to last in this emerging future of business. Storia provides the knowledge and tools to shift into this new paradigm of operating your business with intention. 

Positioning your brand for mastery

Your brand story is your superpower. Without it there is no solid base for your brand to grow. Storia guides you to create not only the STORY and WHY behind your brand, but also provide practical framework and strategies for you to position your brand as a leader in its industry. 

Aleksandra moderating a panel conversation on the Future of Commerce

Why I started Storia

In my journey through the ever-evolving landscape of brand management and marketing, I consistently noticed a gaping void. Companies, big and small, were diving headfirst into the tactical aspects of business — SEO, social media, and other modern-day essentials — without grounding these strategies in a strong, authentic narrative. It was like building a skyscraper without a foundation.

That's exactly why I created Storia.

I saw firsthand the magic that unfolds when a brand aligns its strategies with its core story. A story is not just a tale from the past; it's a living, evolving entity that informs every decision, every campaign, and every interaction you have with your customers. I realized that businesses needed a guide, a strategist, and sometimes even an undercover operative to unveil and articulate this all-important narrative.

Storia is the culmination of this understanding. Our mission is to usher you into this new era where business is not just about transactions but meaningful interactions. We're not just providing a service; we're partnering with you to craft your brand's future, solidifying your WHY and redefining your HOW.

Aleksandra Avli, Founder of Storia


My expertis includes

  • We conduct workshops for CEOs, Founders, and executive teams, focusing on storytelling, company values, and market positioning, which are critical in crafting a resonant brand strategy.

  • As a seasoned speaker our Founder Aleksandra Avli delivers insights on brand strategy, storytelling and the importance of community in our digital era. 

  • We provide tailored brand strategy consulting, guiding you in navigating your unique category narrative and solidifying your brand's position in the new game.

  • In our digital world, community is the new unit of brand marketing. We offer you guidance to help you build robust, loyal communities around your brand. 

  • For businesses in transition or those looking to accelerate brand growth, we offer Interim Brand Advisor services. We step in to provide immediate strategic guidance.